20. march Here’s how Apple Watch killed Samsung’s first fitness tracking smartwatch

Here’s how Apple Watch killed Samsung’s first fitness tracking smartwatch

News           03/20/2017 - 1:00pm           by Z.Z           20

The Apple Watch has notably caused smartwatch efforts by other companies to fail, and a new profile from Fast Company details the impact Apple had on Samsung’s efforts in the category.

The report explains that it all started back in 2011, when it was first rumored that Apple had an interest in developing a smartwatch. Once those rumors emerged, Samsung executives reportedly began thinking of how to best compete with Apple’s efforts, and ideally, beat Apple to the market. From the start, Samsung decided to place a focus on health features, fearing that the Apple Watch would otherwise have an immediate advantage with “advanced, clinical-grade biosensors.”

In typical Samsung fashion, sources say, the executives in Korea wanted Samsung to beat Apple to the market with its own advanced health wearable. “They especially wanted to get a product announced before the Apple Watch was announced,” one engineer told me.

Read full article: 9to5mac.com


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